Here's your 60-second luxury corporate gifting masterclass.
From someone who's created luxury experiences for executives, clients, employees, and VIP stakeholders for over a decade.
1. Start with the goal, not the gift.
2. Go beyond the demographics and tap into psychographics.
3. Quality over quantity, always.
4. Let me repeat #3 because I feel it's that important. Quality over quantity, always.
5. Personalize without making it swag.
6. Presentation is as equally important as the product itself. This goes for packaging but perhaps more importantly, how your items are displayed. Avoid a standard 6 foot table with linen whenever possible. If you must use linen, please please, please make sure it is wrinkle free.
7. Plan early. Treat gifting as important as the event itself. With proper planning and execution, the right gift will live on well after the event ends. This is what I call your ROG (Return On Gifting).
Luxury gifting doesn't have to mean being excessive or over the top.
Focus on intention and purpose and the rest will follow.
Use this next time you’re planning your next luxury corporate gifting experience.
If you want to go beyond the 60 seconds I have presented here, I have a full post with our "Luxury Gifting Blueprint" ready for you to download here ->
