The hardest people to gift?
The ones who have access to anything they want.
VIP gifting often comes with an understandable instinct to reach for a recognizable luxury brand. It feels safe. They know the name. They know the value.
But there's one problem I challenge you to consider:
If they really wanted it, wouldn’t they have already bought it themselves?
And in fact, maybe they already did.
That’s where being a lesser-known (not unknown ☺️), highly exclusive brand actually becomes our advantage.
Take our bespoke belt experience as the perfect example.
Guests choose their leather strap and buckle style. Our stylists size, cut and assemble their belt right on the spot, creating a piece specifically for them.
It's not something they saw last week while shopping online. It's not something they already have in three colors. And it's intentionally not something they easily go out and buy for themselves, as I'm sure many of our past guests can attest to.
We are intentionally exclusive and made-to-order.
That exclusivity creates discovery.
Discovery becomes an experience.
And eventually, that belt sparks a conversation and your name comes up when someone asks:
“Where did you get that belt?”
When your guests already have access to almost anything, the goal with corporate gifting isn’t necessarily to give them something they recognize.
It’s to give them something they couldn’t have discovered without you.
That, in my opinion, is a pretty powerful gift.