Case Study: Bespoke Bag Experience For The FedEx Cup

Case Study: Bespoke Bag Experience For The FedEx Cup

As a sponsor of the PGA TOUR’s Playoffs, FedEx brings in approximately 100-120 top customers, executives and their guests to the TOUR Championship each year to entertain these key accounts. There are various activities for guests to enjoy, including a gift selection during the welcome reception. The goal is to continuously find new and exciting products that will wow this discerning group of clientele.

Mel Boteri’s bespoke leather goods offered guests the opportunity to express their individual and cultural style with a cutting edge gifting experience.

Mel Boteri Bespoke Leather Goods Gifting Experience

Each guest essentially played the role of designer, first by selecting the Mel Boteri leather accessory which best suited their personal lifestyle. They then chose from a preset collection of handpicked European leathers and hardware. Each custom design was finished with a personal monogram to forever commemorate their one-of-a-kind design and the gifting experience.

Mel Boteri in partnership with FedEx Cup | Corporate Gifts & Experiences

Guests who selected a Mel Boteri bespoke bag walked away with their choice of a leather tassel charm, customized in a selection of colors to best represent FedEx and the gifting lounge. 

Mel Boteri Leather Tassels | Custom Design for FedEx Cup Gifting Lounge

All items were handcrafted in Spain, made-to-order according to each recipient's custom design. They drop-shipped approximately 4 weeks post event in custom branded boxes, dust bags and marketing collateral. 

Mel Boteri For FedEx Cup Custom Packaging

Here's what a few of the guests had to say...

"Thanks very much for my new bag.  I received it via FedEx today and it is beautiful." - Stacey

"Mel- My bag has arrived and it is beautiful. So thankful!" - Missy 

"I LOVE my tote and receive so many compliments whenever I use it!" - Amy

We would love to work with you to curate a similar experience for your next corporate meeting or event. Please contact us and we'll get started on your details right away! 

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